Brand Guidelines | Glow

Glow’s brand identity fosters authentic credibility, setting the visual foundation for a global climate-impact leadership enterprise.

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Our recursive power mark

Full lock-up, symbol, and wordmark

The lock-up is the combination of the Glow symbol and wordmark. The Glow symbol represents the recursive power of solar technology. It is built from the silhouettes of solar panels, rotating in a clockwise formation to form a sun, and radiating outwards.

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Lock-up
Symbol
Wordmark

Our colour profile and palette

Gradients

Our Recursive Gradient is one of our primary brand elements, creating instantly recognizable and uniquely Glow brand moments. In smaller applications such as social icons, please default to using predefined crops of the gradient (A/B/C).

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RECURSIVE GRADIENT

GRADIENT A
GRADIENT B
GRADIENT C

Colour Palette

Our color palette is designed to reinforce and support the Recursive Gradient, playing a functional yet pivotal role across brand and digital.

Note that the Orange is an accent colour only, primarily for use in UI contexts as shown below.

BLACK

LIGHT GREY

MEDIUM GREY

WHITE

LIGHT GREY

ORANGE

Our typography

Söhne

Söhne is our primary brand type family. It is a contemporary yet timeless sans-serif with clean forms and commanding presence.

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Duplicate Slab

Duplicate Slab is our secondary type family. It is a humanistic yet grounded serif, boasting a natural look offset by a strong personality.

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AaBbCcDd

AaBbCcDd

Graphic elements

Supporting visual elements enhance our brand story. From data visualizations to UI components, each element is crafted to reinforce our commitment to transparency and impact measurement.

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“Crypto is a powerful force that is going to change the world. And Glow is going to show us how.”

David Vorick, CEO at Glow!